Fix Your Foundation
Strengthen service pages, FAQs, professional bios and business listings so your services, locations, credentials and differentiators are clear and consistent.
Self-paced courseBeginner
The AI Visibility CourseShow Up in AI Search to Grow Your Revenue and Business
A six-module course that walks you through auditing how AI tools describe your business, fixing what's wrong, and building a 90‑day plan tied to real leads. Start the first module in the next five minutes.
6
modules
60
minutes total
3
templates to keep
AI Visibility Course
with Sarah Evans, Partner & Head of PR, Zen Media
This course includes
- 6 video modules, start instantly
- AI Visibility Audit worksheet
- 90‑day GEO-to-Revenue plan template
- Monthly visibility scorecard
$299per person · lifetime access
Purchase this courseOn Demand
Learn on your schedule
60 Minutes
Focused and practical
Actionable Plan
Leave with a 90‑day GEO-to-Revenue plan
Beginner-Friendly
No technical background needed
Get your questions answered
Submit questions to the trainer at anytime
Ranked on Google, invisible in the answer
Ranking on Google using traditional SEO no longer guarantees your business appears in the AI answers today’s customers see first. If ChatGPT, Gemini, Claude or Google AI Mode gets your services wrong, skips your business or recommends a competitor, you lose the sale before a prospect even visits your site.
You’ll learn how to protect and grow your business by keeping your place on customer shortlists, spotting when AI favors a competitor and fixing trust-killing errors before they cost you business. You’ll also see how to avoid wasting money on Generative Engine Optimization (GEO) grifts and connect stronger visibility directly to inquiries, bookings and consultations.
Purchase this course now to run your AI Visibility Check and leave with a practical 90‑day plan.
ChatGPTGeminiClaudePerplexityGoogle AI Mode
You’ll Learn To:
Run a Visibility Audit
Test real customer questions across ChatGPT, Gemini, Perplexity and Google AI Mode, then note where your business appears, disappears or is described wrong.
Trace the Sources
Identify the websites, listings, reviews and articles showing up in AI answers, then compare them with the sources supporting your competitors.
Build Outside Proof
Use reviews, directories, association profiles and credible local or industry coverage to reinforce the claims on your own website.
Tailor a 90‑Day Plan
Prioritize your plan grounded in business impact and cost, separate DIY improvements from specialist work and track whether visibility gains lead to more calls, bookings, consultations or qualified leads.
Six modules. One hour. A plan you can start using this week.
Purchase this courseAGENDA
Six modules, delivered on demand — expand any module to see what’s covered.
Customers now ask AI who to hire before they visit a website. You may never make the shortlist if your business is missing or misrepresented in the answer. This module connects GEO to the calls, bookings and consultations at stake, showing why AI visibility matters. You’ll learn:
- GEO in Plain English: What it means to get accurately described, cited and recommended inside AI answers, not only ranked in traditional search links.
- Lost-Consideration Moment: What happens when a buyer asks, “Who should I hire?” or “What is the best service near me?” and AI recommends a competitor instead.
- Search Side by Side: How the same buyer question can produce different shortlists, descriptions and sources across Google Search, ChatGPT, Perplexity and Google AI Mode.
- Business, Not Tech: Why the goal is to find costly visibility gaps, choose the right fixes and connect the work to qualified leads, calls, bookings and consultations.
Don’t miss your chance to:
Check how your business appears in AI-generated answers, identify what’s most likely keeping your company off customer lists and leave with a prioritized 90‑day plan.
Purchase this courseAbout Sarah Evans
Your trainer
Sarah Evans
Partner & Head of PR, Zen Media
Sarah Evans is a communications strategist and trainer for Ragan. She’s a technology builder and Partner & Head of PR at Zen Media with 23+ years in PR. She specializes in AI visibility, GEO and how businesses are discovered, evaluated and recommended across AI search. Sarah created The Before Layer and Answer Share frameworks and has been named to Propel's 100 Most Influential PR Tech list three times. Her teaching translates fast-moving AI developments into practical actions teams can use now.
Make sure your company isn’t left behind in the new age of AI, purchase this course today!
Purchase this course- Marketing, communications, PR and social media professionals who want to stay ahead of how customers find and trust.
- Lean teams and multi-hat players — marketing leads, comms managers, social strategists and anyone juggling brand visibility alongside other responsibilities.
- In-house teams at companies of any size looking to protect and grow their visibility as search and discovery evolve.
- Agencies and consultants helping clients improve online visibility and reach.
- Anyone who owns a brand’s story and wants to make sure it shows up where customers are actually looking.
- No technical background or prior GEO experience is required.
Presented by
Get instant access to the course
60 minutes, on demand, beginner-friendly. Run your AI Visibility Check, keep the downloadable 90‑day plan and monthly scorecard, and you’ll be able to submit AI Visibility questions to the trainer, after you purchase the course.
- On Demand: Learn on your schedule
- 60 Minutes: Focused and practical
- Leave with an actionable 90‑day GEO-to-Revenue plan
- Beginner-Friendly: No technical background needed
- Get your questions answered: submit questions to the trainer at anytime
Frequently Asked Questions
What is GEO, and how is it different from SEO?
GEO (Generative Engine Optimization) is about making sure your business shows up, is described accurately, and gets recommended inside AI-generated answers, not just ranked in traditional search links. Strong SEO no longer guarantees visibility in tools like ChatGPT, Gemini, Perplexity or Google AI Mode.
Do I need a technical background to take this course?
No. This course is beginner-friendly and requires no prior GEO experience or technical skills.
How long is the course, and can I take it on my own schedule?
It's a focused, 60-minute course available on demand, so you can watch it whenever works for you, no need to block off a specific day or time.
Who is this course for?
Marketing, communications, PR and social media professionals, lean teams and multi-hat players, in-house teams of any size, agencies and consultants, and anyone who owns a brand's story and wants it to show up where customers are actually looking.
What will I walk away with?
A completed AI Visibility Audit of your own business, a prioritized 90‑day GEO-to-Revenue plan, and a monthly scorecard template to track visibility gains against real business results like calls, bookings and consultations.
Will this course help me identify what's actually hurting my visibility?
Yes. You'll learn how to build a buyer-question test set, run it across leading AI tools, spot where your business is missing, wrong or outshined by competitors, and trace which sources are feeding those answers.
Does the course cover ongoing maintenance, or just a one-time fix?
Both. You'll get a practical fix-it playbook for immediate gaps, plus a light monthly and quarterly monitoring routine so gains don't fade as AI answers and competitors shift.
Can I ask the instructor questions directly?
Yes. You can submit focused AI visibility questions for the instructor.
Who teaches the course?
Sarah Evans, a communications strategist and trainer for Ragan, Partner and Head of PR at Zen Media, with 23+ years in PR. She created The Before Layer™ and Answer Share™ frameworks and has been named to Propel's 100 Most Influential PR Tech list three times.
Learn more about Ragan?
Ragan Communications has been delivering trusted news, training and intelligence for more than 60 years to internal and external communicators, HR professionals and business leaders. Its daily news sites, PRDaily.com and Ragan.com, are read by more than 600,000 internal and external communicators monthly. Ragan’s Communications Leadership Council is one of the fastest-growing membership groups for communications executives, and its conferences, webinars and workshops are attended by more than 5,000 communicators a year. Ragan Training is the leading learning portal among communicators, offering more than 800 hours of training and development for communicators. Ragan is also the producer of Communications Week, which is held each November. Headquartered in Chicago, with team members spanning the country and loyal customers worldwide.
Will I get downloadable materials to keep?
Yes. You'll leave with a downloadable 90‑day plan and monthly scorecard you can keep using after the course ends.
Who do I contact for questions about the course or if I need help registering?
Reach out to Ragan Client Services at cservice@ragan.com.